Susan Bijl

What once started with a fairly simple concept of a shopping bag has grown into a bag that you want to be seen with. A Susan Bijl bag is not only pleasant to use, easy to unfold, but also extremely strong!

Susan Bijl in Style

In Susan's childhood, the favorite way to tidy up her room was to throw everything away. She wanted to have as little stuff in her room as possible. This is partly where her idea came from to reduce waste by making a bag that she could keep everything in. And the Dutch philosophy of 'less is more' certainly comes into its own in her collections.

The design

The original design of Susan Bijl bags is inspired by the silhouette of a normal plastic bag. By putting her own spin on designing a colorful variation, she teamed up with a factory that also makes kites, making the bags lightweight and super strong.

Collection

Susan Bijl started with a small edition, of which she made the first 400 bags herself in her studio in Rotterdam. When the brand started to grow more and more after good experiences with stores and reviews from enthusiastic customers, there was more and more demand for the bags and the company grew naturally.

In 2012 she started designing new collections and Susan Bijl has several products such as The New Pouch, The New Backpack and The New Bum Bag.